Hershey India has forayed into the metaverse with the launch of ‘Hersheyverse’. The brand will be offering quests, discounts, interactions, appealing landscapes and an exclusive wearable in Hersheyverse to give consumers a wholesome. Hersheyverse, there will be non-player characters (NPC) who will guide users to explore the space. The space is centered on a larger-than-life Hershey’s Kiss where all the interactions will take place. There are shopkeepers who represent different markets like India and will highlight the most popular Hershey’s products during the holidays from the country.

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