Lacoste Is Embracing Web3 With an Iconic NFT Collection

Popular French brand Lacoste has announced the launch of a new non-fungible token (NFT) project dubbed “UNDW3” (pronounced “underwater”).According to a report by The Block, the French fashion brand has released an NFT collection in a bid to move towards Web3 adoption and generate greater online engagement. Lacoste, which also launched a Discord server earlier in the month, hopes the move to modernize will appeal to a broader customer base.


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