Metaverse branding’s success depends on its underlying purpose #togrp7

The growing popularity of the metaverse is driving brands from across sectors to build a presence in the space. The move to the metaverse is understandable, given that Gartner predicts around a quarter of the world’s population will be spending at least an hour in the metaverse every day for work.

Metaverse branding is not only a chance for companies to engage with their clients but also another marketing avenue and a source of revenue. While what companies get out of a metaverse presence depends on their values and objectives, Rajpal Rekhi, managing director at RA Republic, an agency that helps with metaverse branding, told CryptoSlate in an interview that for companies that value customers, the metaverse presents unlimited potential and opportunity.#togrp7