The prime candidate for this new age technology is (you guessed it) Gen Z. 

Nearly all of Gen Z (98%) own a smartphone. They are the first generation to grow up with cutting edge technology, and they will continue to harness it throughout their lives. 

Virtual reality is this generation’s playground. 65% of Gen Zers have spent money on virtual items within a game. During the pandemic, sales of virtual reality goggles such as Oculus rose by 350%. That makes Gen Z the most experienced market for the Metaverse offering. If you’re looking to tap into the buying power of this young but mighty generation, your brand should be preparing for the Metaverse.

Leave a Reply

Your email address will not be published. Required fields are marked *